Travel desire over intention in pandemic times
نویسندگان
چکیده
• Travel Intention was critically complicated by numerous factors linked to COVID-19. We empirically validate Intention, Craving and Vaccine Confidence. unlike Craving, has no relationship with discuss implications for theory marketing communication strategies.
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ژورنال
عنوان ژورنال: Annals of tourism research empirical insights
سال: 2022
ISSN: ['2666-9579']
DOI: https://doi.org/10.1016/j.annale.2022.100051